Whoa: Almost a third of Millennials cut the cord
March 23, 2017
More and more Millennials are cutting the cord. This is according to the latest in a long line of reports on the phenomenon of dumping pay TV.
This one, from Morning Consult, a brand intelligence firm, finds that 29 percent of adults 18-29 have eliminated their pay TV service, turning instead to streaming video-on-demand sites to provide television entertainment.
What’s behind millennials’ decisions?
The biggest driving factor is cost, cited by 33 percent of respondents. But a large number, 20 percent, also say they’re attracted by the quality of content available on SVOD services.
Overall, streaming also tops cable in customer satisfaction in three important areas, according to the study: Cost, amount of content and quality of content, with 87 percent saying they’re happy with streaming in the latter, compared to 73 percent for cable.
More than half of Millennials, 54 percent, say they stream more than they watch regular TV. That’s compared to 40 percent of adults 30-44.
By contrast, just 9 percent of those over age 65 stream more than watch live TV.
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