Where the boys are (place your ad here)
Offer on eBay to serve as human billboards
January 22, 2006
The ASU students have an eBay ad in which they’re offering their bodies as ad space to reach other spring break revelers while they bask on the beach. Their ad expires today.
We will paint, write, wear, or use anything you want (unless it hurts, or is permanent) to make sure you, your company, or whatever entity you wish, is getting fully promoted, the eBay ad reads.
To showcase their inventory, the students posted 12 photos on eBay as part of their pitch, both face and body shots.
Bidding started at 99 cents, but after 68 bids through this morning, the figure had reached $1,475. The goal, says the group’s leader, Kyle Kittleson, is to raise $5,000 total, or $1,000 apiece.
Kittleson says the media coverage already generated by the eBay ad shows the potential value for an advertiser. The story has been picked up by newspapers including The Washington Post.
Going into it, we aimed high, he says. We’re not here to satisfy local media, we wanted Fox News and CNN, and I think we will still get them once a substantial bid comes in.
But even if that doesn’t happen, the five can take consolation in the fact that they already have a following of copycats. An ASU alum has since offered his body on eBay to fund a spring break trip of his own. The stunt is similar to an ad campaign for SnoreStop, which last year paid Andrew Fischer $37,375 to advertise the sleeping remedy on his forehead.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency