What to watch for at the Newfronts: Day eight
Whistle Sports previews new offerings and a push on Facebook video
May 11, 2016
By the editors of Media Life
The Digital Content Newfronts has kicked off, and over these two weeks there will be more than three dozen presentations. Media Life will present daily previews of these presentations and the companies behind them to assist media people in gauging their importance, influence and popularity.
Here are the day eight presenters
What it is: A sports-focused multichannel network.
Why it’s doing video: Because that’s always been its focus.
The company is just two years old, but it has more than 300 YouTube channels, the bulk of them aimed at Millennials.
It’s got the backing of some of the biggest names in sports, including Derek Jeter and Peyton Manning, who invested in the company when it started.
Sample channel: Dude Perfect, the trick shot troop, was among the founding partners of Whistle Sports. They do crazy stunts and are hugely popular, with more than 9.6 million YouTube subscribers.
Reach/stats: The site averaged just over 5.5 million views on YouTube over the past month, according to SocialBlade, and added about 25,000 subscribers.
It has more than 30 million YouTube subscribers, but it’s seeing faster growth on Facebook, where its subscribers are more than double YouTube.
What to expect today: Previews of new offerings and a push on Facebook video and its importance to Whistle Sports’ future.
Influencer rank, on a scale of 1 to 10: 3
The Dude Perfect guys are a big asset and interest in e-sports is growing, but its subscriber levels trail other major MCNs.
What it is: An entertainment studio started as a multichannel network but has added more dimension.
Why it’s doing video: Because video has long been its focus.
The brainchild of TV producers Brian Robbins and Joe Davola, Awesomeness TV began as an MCN and now has publishing, consumer products and other divisions, which is part of why it’s attractive to bigger companies.
DreamWorks Animation bought AwesomenessTV a few years ago, and now it’s partially owned by Verizon and NBCUniversal, which just purchased DWA.
Sample channel: MayBaby stars veteran vlogger Meg DeAngelis, who began posting YouTube videos in 2008. With more than 5 million subscribers, she has also branched into directing with the new series “It’s a Girl Thing.”
Reach/stats: AwesomenessTV has nearly 3.8 million subscribers on YouTube. Over the past month, it’s had just over 50 million video views, according to SocialBlade.
What to expect today: AwesomenessTV is expected to flesh out plans for a new standalone premium service, similar to the one Fullscreen introduced earlier this year. Many are also speculating NBCU will outline plans for synergies between Vox Media and BuzzFeed, two other companies it recently invested in.
Plus it will touch on its just-launched mobile project with Verizon.
Influencer rank, on a scale of 1 to 10: 5
AwesomenessTV has big names behind it and could be a pioneer in cross-branding, but again, it’s still an MCN.
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