Wearables not as hot as expected in 2016
December 20, 2016
Either way, growth in the wearables market severely underperformed expectations in 2016.
For example, in October of 2015 eMarketer predicted usage among U.S. adults to grow by more than 60 percent in 2016. That didn’t happen. According to the company’s latest forecast the market will grow by 24.7 percent in 2016.
Put another way, the company originally forecasted 63.7 million U.S. adults will use an internet-connected wearable device in 2016. The new forecast puts that number at 39.5 million.
The devices are much more common among younger consumers. In 2017, 29 percent of 18-34s will use wearables, as well 31 percent of 25-34s. That number will be 25 percent among 35-44s, but dip to 15 percent among 45-54s and 6 percent among 55-64s.
Apple Watch sales slow
The revised forecast from eMarketer comes less than a month after International Data Corp. said Apple Watch sales plummeted 71 percent year-to-year in the third quarter of 2016.
Among those who do use wearables, the demographics are shifting. Early adopters skewed male, according to the eMarketer forecast. But by 2018 more users of wearable devices will be female.
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