Trump tweets at Nordstrom: You were mean to Ivanka
February 8, 2017
No one likes to see their child unhappy. They might even express their frustration on Twitter when their child receives a perceived slight.
But what does it mean when the parent is Donald Trump and the “slighter” is a well-known department store?
Had he just opened himself to a lawsuit? Nordstrom stock prices plunged immediately after he issued the late-morning tweet on Wednesday, but by the end of the day, the price was up 4 percent.
Or was Trump just exercising free speech? It’s not the first time he’s mentioned a company on Twitter, for the good or bad.
An issue that will arise again
Trump’s love for Twitter is well known.
Brands are discovering that, when Trump tweets about them, as he is wont to do, it can impact a company nearly as much as an advertisement or a marketing campaign.
The thing is, they never know if the effect will be positive or negative. Sometimes it’s a little of both, as with Nordstrom.
Last year the then-president elect criticized Lockheed Martin in a tweet, which sent stock spiraling. And last month he encouraged people to buy from L.L. Bean after the founder’s granddaughter gave a Trump PAC a contribution.
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