Touchdown: NFL week one dominates social media
September 13, 2016
The NFL has returned, and it has reassumed its dominant position in social media.
Nine NFL games were among the top 10 most social TV programs during the week ended Sept. 11, according to Nielsen, led by Sunday afternoon’s NFC East battle on Fox between the New York Giants and Dallas Cowboys.
That game generated 7.87 million total social interactions, easily No. 1 for the week. Of those interactions, 7.21 million were from Facebook and 658,000 were from Twitter.
The only non-NFL game to make the top 10 last week was a college game on ESPN between Florida State and Ole Miss. That game was No. 5 overall with 3.47 million interactions, 2.93 million on Facebook and 545,000 on Twitter.
It will be interesting to see how social interactions play out for this season’s Thursday night games, which will stream live on Twitter. The first such game is this week between the New York Jets and Buffalo Bills.
Meanwhile, two non-sports programs last week generated more than 1 million interactions on social media.
The week’s top non-sports programs
NBC’s “Commander-in-Chief Forum” topped the week among non-sports shows, generating 1.72 million interactions. That included 834,000 on Facebook and 886,000 on Twitter.
The other non-sports show to grab more than 1 million interactions was ABC’s Miss America Competition, which game in at 1.43 million. The majority of those interactions, 1.30 million, were from Facebook, with the other 131,000 on Twitter.
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This week’s broadcast ratings
This week’s cable ratings
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This week’s daypart ratings
This month’s digital traffic data: December 2016
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