Taxi talk: Ads on screens in New York cabs
Messages will rotate with theater listings
December 16, 2005
Sometime next year reaching that audience could be a lot easier for a far wider range of advertisers.
The New York City Taxi and Limousine Commission is overseeing an upgrade of the fleet’s communication system that will include installation of video screens providing riders with information, such as movie listings, along with maps telling them where they are, and even credit card swipes allowing them to charge their trips.Also included in the mix will be ad messages, though details of just how have yet to be worked out, according to Matthew Daus, commissioner and chairman of the TLC.
That would be a significant development, allowing advertisers the opportunity to broadcast their messages across the entire fleet from one central point. And those messages could be changed in an instant.
That’s because of the sophistication of the taxi fleet’s new technology, which will rely on global positioning technology. Some other cities, such as Chicago, already have screens in taxis that offer advertising but they are less sophisticated and are operated by the individual cab companies, which means advertisers have to buy across a range of cab companies.
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