Sweeps leader CBS takes Friday and Saturday
November 28, 2005
The holiday weekend turned out to be a joyous one for sweeps adults 18-49 leader CBS, which took both Friday night and Saturday night among 18-49s. On Friday the network averaged a 3.3 overnight rating and 10 share, comfortably ahead of second-place NBC’s 2.6/8. Fox was third that night at 2.2/7, ABC fourth at 2.0/6, UPN fifth at 1.5/4 and the WB sixth at 1.0/3.
CBS swept the night, beginning with a 3.4 average rating during the 8 p.m. hour for Ghost Whisperer. NBC was second that hour with a 2.1 average for the first hour of the movie Family Man, and ABC and Fox tied for third at 1.9, ABC for Supernanny and Fox for the first hour Star Wars Episode II: Attack of the Clones.
At 9 p.m., CBS led with a 3.0 average for Close to Home. NBC was second with a 2.6 average for the second hour of Family Man and Fox third with a 2.3 for Star Wars.
CBS led again at 10 p.m. with a 3.4 average for Numb3rs. NBC was second again with a 3.2 for the final hour of Family Man and Fox third with a 2.5 for the last hour of Star Wars.
CBS also took the night among households with a 7.5 average rating and a 13 share. NBC finished second at 5.5/10, ABC third at 4.1/7, Fox fourth at 3.4/6, UPN fifth at 2.8/5 and the WB sixth at 1.6/3.
On Saturday night CBS also led among 18-49s with a 2.8 average rating and an 8 share. Fox was a close second at 2.7/8, with ABC third at 2.2/7 and NBC fourth at 1.9/5.
At 8 p.m. Fox led with a 2.7 average rating for back-to-back episodes of Cops. CBS was second that hour with a 2.2 for a repeat of Cold Case and ABC third with a 2.1 for college football coverage.
CBS took the lead at 9 p.m. with a 3.4 average for a repeat episode of CSI. Fox finished second during the hour with a 2.7 for America’s Most Wanted and ABC third with a 2.0 for college football.
At 10 p.m. CBS finished on top once again with a 3.0 average rating for a 48 Hours Mystery. ABC moved into second that hour with a 2.5 for college football, with NBC third with a 2.2 for the last hour of the movie Runaway Bride.
CBS took the night among households with a 7.0 average rating and a 12 share. ABC finished second at 4.4/8, Fox third at 4.3/8 and NBC fourth at 3.8/7.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency