Super Bowl hits 190 million social interactions
February 7, 2017
Sunday’s Super Bowl brought in more than 100 million viewers. And nearly half of those commented on the game on social media.
Fox’s telecast of the game generated 190.78 million social interactions, according to Nielsen, including 175.54 million Facebook and 15.24 million on Twitter. Those interactions came from 48.26 million unique users across platforms.
Not surprisingly, the Super Bowl was easily the most social TV program during the week ended Feb. 5. In fact, only one other program generated more than 1 million interactions, and that was also NFL-related.
Fox’s “NFL Honors” awards show generated 1.13 million social interactions on Saturday night, 898,000 on Facebook and 236,000 on Twitter. Those interactions came from 708,000 unique users, No. 2 for the week and tops among non-sporting events.
‘Saturday Night Live’ also a social hit
Saturday night’s buzzed-about episode of NBC’s “Saturday Night Live” was the No. 2 non-sports program of the week in social media with 640,000 interactions across Facebook and Twitter.
The “SNL” episode drew chatter for a number of reasons. Host Kristen Stewart dropped the F-word during her monologue. And actress Melissa McCarthy made a surprising and hilarious appearance as White House press secretary Sean Spicer.
Only one other TV telecast last week generated at least 500,000 social interactions. That was Animal Planet’s annual “Puppy Bowl” special, which received 561,000 interactions from 471,000 users.
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