Study finds yet more evidence of cord cutting
June 25, 2013
The number of cord cutters continues to grow.
A new study finds that 19.3 percent of all households get their over-the-air broadcast TV signals via digital services, up from 17.8 percent the previous year.
That’s according to GfK Media & Entertainment, which estimates the number of U.S. TV homes without pay television at 22.4 million.
The number skews a bit higher than previous studies, which estimated the percentage of non-pay-TV households at around 10 percent.
Broadcast-only TV households, which total roughly 59.7 million, are up 40 percent over the past four years.
The study notes that most cord cutters use a digital on-demand service, like Netflix or Hulu, to get their TV shows.
These homes skew younger, with 28 percent boasting a head of household between ages 18-34, and they’re more likely to be minorities, accounting for 41 percent of all broadcast-only homes.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency