Spotify: We’ve got 50 million paying subscribers now
March 3, 2017
Have any concerns about Spotify and whether it can keep up its recent torrid rate of subscriber growth? Well, its latest round of numbers should allay those fears.
The music company said this week that it has more than 50 million paid users now, which is up from 40 million in September and way up from 30 million at this time last year.
That includes only people who pay for the site’s music. Its main plan is $9.99 per month, but it also offers another at a lower price that includes ads.
When you include non-paying subscribers, Spotify has more than 100 million subscribers.
How that stacks up
So how does Spotify compare to other rivals? Apple Music recently hit 20 million subscribers, so Spotify remains well ahead of that challenge.
However, Apple has grown very quickly after launching just a couple years ago.
Pandora has almost 78 million active users, though the majority of them do not pay the service to subscribe. The internet radio pioneer recently introduced a paid model as well.
The subscriber growth comes as Spotify mulls introducing another platform, a subscription for a lower price than its top-end package but that’s more expensive than its current lower end.
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