Saturday overnights: Fox scores a win
December 3, 2012
College football was the big draw on Saturday night, with Fox’s coverage of the second-ever Big 10 championship game lifting the network to an easy victory.
Fox averaged a 1.7 adults 18-49 rating and 5 share in primetime, according to Nielsen overnights, 31 percent ahead of second-place finisher ABC, which drew a 1.3/4 for its coverage of a game between Texas and Kansas State.
CBS was third with a 1.2/4, NBC fourth with a 0.8/3, Univision fifth with a 0.7/2 and Telemundo sixth with a 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
Fox led every hour of the night for Wisconsin’s 70-31 drubbing of Nebraska, which averaged a 1.6 at 8 p.m. CBS was second with a 1.5 for the end of the SEC championship game and start of “Made in Jersey.” ABC placed third with a 1.1 for the start of the Texas-Kansas State contest, NBC was fourth with a 0.7 for the first hour of “It’s a Wonderful Life,” Univision was fifth with a 0.6 for the first hour of “Sabado Gigante,” and Telemundo was sixth with a 0.4.
At 9 p.m. Fox retained its lead with a 1.8 for the Big 10 game. ABC was second with a 1.3 for the Big 12 game, followed by CBS in third with a 1.1 for repeat of “Criminal Minds.” NBC’s second hour of “Life” and the second hour of Univision’s “Sabado” tied for fourth with a 0.8, and Telemundo was sixth with a 0.4.
At 10 p.m. Fox led once more with a 1.6, followed by ABC with a 1.5, both for football. CBS’s “48 Hours” was third with a 1.2, NBC’s “Life” was fourth with a 1.0, Univision’s “Sabado” was fifth with a 0.8, and Telemundo was sixth with a 0.5.
CBS led the night among households with a 3.5 rating and 6 share. ABC and NBC tied for second with a 3.0/5 apiece, with NBC fourth at 2.7/5, Univision fifth at 1.1/2, and Telemundo sixth at 0.5/1.
Tags: abc, big 10 championship, big 12 championship, cbs, college football, criminal minds, dvr, fox, Jersey, nbc, overnight ratings, overnights, saturday overnights, sports tv, Texas Kansas State, Wonderful Life
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency