Repeats revive ABC’s Monday night
Up 15 percent in 18-49s with 'Bachelor' rerun
January 23, 2006
Many criticized ABC for pulling Emily’s Reasons Why Not after only one outing, along with the returning Jake in Progress, but it’s looking to be a smart move after all.
Last night, airing two hours of reruns, ABC averaged a 3.8 overnight rating among viewers 18-49, a 15 percent boost over the 3.3 rating it earned two weeks ago with an all-original lineup that included episodes of Emily and Jake.
ABC even jumped ahead of fading NBC for third place on the night.
In the 9 p.m. hour, a repeat of last week’s episode of The Bachelor averaged a 3.3 rating, up 27 percent versus the 2.6 Emily and Jake earned in that slot two weeks ago.
And that turned into a stronger lead-in for the 10 p.m. original episode of Bachelor, which last night averaged a 4.1 overnight rating among 18-49s, up some 52 percent over the 2.7 it earned following Emily and Jake two weeks ago.
Over the weekend, ABC Entertainment President Steve McPherson said the network did not see any chance for improvement for Emily’s but did think the Bachelor franchise, which used to be one of its highest-rated shows, still had juice. McPherson was right, as the chance to catch up on Bachelor at 9 is helping its original episodes.
A Wife Swap repeat also tied for first in its timeslot to start out the night.
Elsewhere last night, Fox’s Monday premiere of Skating with Celebrities averaged a 3.7 rating in the 8 p.m. timeslot, down 48.6 percent versus a 7.2 for last week’s Wednesday premiere. Of course the premiere numbers are inflated because Skating last week followed the Wednesday premiere of American Idol.
CBS’s premiere of the new Jenna Elfman comedy Courting Alex was more promising, as it earned a 5.0 overnight rating among 18-49s in the post-Two and a Half Men 9:30 p.m. slot. That is a 9 percent improvement over the 4.6 overnight rating Out of Practice averaged in that slot over its last four original episodes.
Alex helped CBS finish first for the night among 18-49s with a 5.3 average rating and a 13 share, followed by a 4.7/11 for Fox. ABC finished third at 3.8/9, NBC fourth at 3.4/8, Univision fifth at 2.0/5, WB sixth at 1.4/3 and UPN seventh at 1.2/3.
CBS and ABC started the night tied for the lead with a 4.0 rating at 8 p.m., CBS for the comedies The King of Queens (4.0) and How I Met Your Mother (4.0) and ABC for a repeat of Wife Swap. Fox was third that hour with its 3.7 for Skating, with NBC fourth with a 2.3 for Surface, Univision fifth with a 2.2 for Contra Viento y Marea, WB sixth with a 1.8 for 7th Heaven and UPN seventh with a 1.2 for repeats of One on One and All of Us.
Fox jumped into the lead at 9 p.m. with a 5.8 average for 24. CBS was second with a 5.4 average for Men (5.7) and Alex (5.0), NBC third with a 3.7 for Las Vegas and ABC fourth with its 3.3 for a repeat of The Bachelor. Univision was fifth that hour with a 2.3 for Alborada, UPN sixth with a 1.2 for repeats of Girlfriends and Half and Half, and WB seventh with a 0.9 for Related.
CBS took the lead during the 10 p.m. hour with a 6.4 for CSI: Miami, the highest-rated show of the night in the demo. NBC was second that hour with a 4.2 for Medium, ABC third with its 4.1 for Bachelor and Univision fourth with a 1.5 for Cristina.
CBS also finished first for the night among households, averaging a 10.0 rating and a 15 share. Fox was second at 7.7/11, NBC third at 6.6/10, ABC fourth at 5.9/9, WB fifth at 2.6/4, Univision sixth at 2.3/4 and UPN seventh at 1.9/3.
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