Redux: Super Bowl ads by cell phone
Available to Sprint NFL subscribers this week
February 6, 2006
Didn’t get enough of the Super Bowl ads during Sunday night’s game? Got your cell phone?
Yesterday and all this week the NFL Network will air the commercials without interruption across three new platforms, including the network’s two cell phone services, NFL Mobile on Sprint and NFL Network live stream on Sprint.
NFL Mobile subscribers periodically receive fresh content they can download to their handsets. NFL Network live stream provides the network’s content just as TV viewers receive it.
The ads will be shown on Sprint phones that get the network’s live stream today and tomorrow. They will be available to Sprint subscribers with NFL Mobile through Sunday.While Sprint won’t release precise numbers, subscribers to the two services combined range in the hundreds of thousands, says NFL Network Spokesman Seth Palansky.
“Super Bowl XL Commercials” will also air on NFL.com and NFL Network on Demand, as well as on the NFL’s cable network. For the last two years the ad reruns only aired on cable.
Palansky says it took three months for NFL Network to get approvals from all the advertisers and their agencies to rebroadcast the ads.
It’s great content, says Palansky. It’s always the goal of a content provider to get great content to viewers. While some programming costs a lot of money, this isn’t money. It’s time.
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