Real-time buying: Media’s next revolution
What it is, how it will change your world, how it can work for you
December 19, 2013
In this revolution, already underway, computers will take over much of the buying of media, leading to huge cost savings and new efficiencies. Or that is the promise.
In the process, RTB will lead to sweeping changes in how media planners and buyers do their jobs—and what jobs they do. There’s also the very real worry of large-scale layoffs in media departments.
How will the RTB revolution play out? How will it play out for you?
Here’s how you can find out.
Listen to this webinar led by Rebecca Harris, head of digital concepts at media agency Brand Cottage and a former media director at Turner Broadcasting in Atlanta.
In this webinar, you will learn:
*What real-time buying is and how it works: The nuts and bolts of it
*How RTB will reshape the media economy, forever changing how media is bought and sold
*Who wins as RTB becomes widely adopted—and who loses
*The sweeping changes RTB will bring to media departments and the work they do
*What the hot media department jobs will be when RTB becomes the new order
*How media planners and buyers can best position themselves to not just survive but advance their careers under RTB
The webinar, which was held Nov. 6, was sponsored by BPA, the online, print and face-to-face auditing service.
The webinar runs for minutes, with the last 15 minutes given over to questions from readers.
Click the link below to listen:
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