Readers: CBS will lead Thursdays with the NFL
'Thursday Night Football' will push the network ahead of ABC's lineup
September 22, 2016
CBS is in great shape on Thursday nights this fall.
The network starts the season with the NFL for the first five weeks. Then it moves No. 1 comedy “The Big Bang Theory” to the night.
Those should be enough to power CBS to No. 1 on Thursdays this fall, though readers think the network will get some competition from ABC and its lineup of Shonda Rhimes shows.
That’s according to a recent Media Life survey of media buyers and planners, asking readers to weigh in on the coming fall season.
Most, 55 percent, chose CBS. But a sizable 42 percent voted for ABC. The remaining 3 percent picked NBC, which will also have a handful of Thursday NFL games after CBS is done.
Football will key CBS’s victories early on. Readers chose “TNF” as the returning show most likely to have a breakout season.
That was followed by another CBS show, “Life in Pieces,” which will join the network’s schedule in late October, airing behind “Bang.”
Doubts about Fox and ABC Thursdays
Buyers do not have the same hopes for “Rosewood,” Fox’s second-year drama. They voted the returning show most likely to see big declines.
The drama is moving from Wednesdays, where it was paired with top broadcast scripted show “Empire,” to Thursday and will lead off the night without the benefit of a strong lead-out.
While buyers do like ABC’s Thursday schedule, they see a potential hole with “Notorious,” a new drama that buyers aren’t wild about. They say its chances of survival are iffy.
They gave the same prognosis for new CBS shows “The Great Indoors” and “Pure Genius.”
Those shows will join the schedule in late October, after football.
Buyers are more optimistic about NBC’s “The Good Place,” saying they believe it will earn a full-season pickup.
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