Rachel, why’s everyone so darn glum?
The writer says morale at her agency is low and all people do is complain
April 22, 2016
Everyone I work with seems so unhappy with their jobs. They blame agency management, but I don’t think that’s the real reason. I’m beginning to wonder why I stay here. This is kind of funny when you think that the reason we all got into and stayed in media was because we thought it was fun. What’s going on? Am I missing something? I still love media, and I love all the new ways media is being bought and consumed. Sign me West Coast Bewildered
You are not missing anything. You’ve simply gotten used to it. The “it” is change. Media is changing every day, and change is always a disruptor that makes people uncomfortable, anxious and not always fun to be around.
It’s easy to blame management. It’s a lot harder to digest all the forces of change and put them into perspective.
But consider these for starters. The traditional large agency structure is under challenge, with clients demanding more, paying less, and moving in a snap when another agency agrees to do it cheaper.
They you have the rise of programmatic buying, whose impact will be enormous. Yet what that impact will be is a huge unknown.
No wonder a recent study by LinkedIn finds a huge talent drain in the ad industry overall, around 25 percent a year, and rising turnover. The big beefs: dissatisfaction over promotions and pay and the lack of creative challenges.
But against this backdrop of gloom there is hope, and that hope is in the form of all the very forces causing the disruption all of us in media feel. Consider all the smart young companies out there that are driving the change.
My advice to people unhappy with their jobs is to go off and find one you like.
This could not be a better time, with the great sea of startups out there. It reminds me so much of the early days of the internet. The web was all people talked about, and media never seemed so exciting.
So my advice is to look squarely at where you are now, weigh all the negatives, and put on your hiking boots for a better job at one of the startups changing the media industry.
There is always risk with any startup, that being that you could be out of work in a month or two. But what is the price of risk compared to the price of boredom?
A small price to pay indeed.
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