Putting a number to the ‘bad ads’ on Google
January 26, 2017
Each year, Google compiles a report on “bad ads.” You know—the ones from scammers, tricksters, hoaxsters, who flood the heavily trafficked search site with bogus or illegal advertisements.
This past year marked a new record for Google. It removed an astounding 1.7 million bad ads, or more than double the amount it took down in 2015.
Just five years ago, there were a mere 220 million bad ads exterminated by Google.
What led to that monster growth? Well, one factor has certainly been in the news a lot lately – fake news.
Google calls the sites that post these “tabloid cloakers,” a new category.
“Cloakers often take advantage of timely topics—a government election, a trending news story or a popular celebrity—and their ads can look like headlines on a news website,” notes the report. Google suspended some 1,300 accounts over this practice.
Fake news wasn’t the only offender, though. Google booted 17 million ads for illegal gambling and booted 6,000 accounts that were advertising counterfeit products.
Google has a team of roughly 1,000 dedicated to fight bad ads, as it should—90 percent of its revenue is ad-generated. The company says it has also been trying to ramp up quality control for ads, such as not putting ads next to violent content and making sure they’re viewable.
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