Primetime Emmys hold strong on social media
September 20, 2016
Ratings for Sunday’s Primetime Emmys hit an all-time low, but the show was still a hit on social media.
ABC’s broadcast generated 2.65 million interactions on Facebook and Twitter, according to Nielsen Social, No. 1 during the week ended Sept. 18 among entertainment series and specials.
Of those, 1.60 million Primetime Emmys interactions came from Facebook, the other 1.05 million from Twitter.
Just one other non-sports program last week had more than 1 million interactions. That was the season premiere of FX’s “American Horror Story,” which came in at 1.82 million.
The premiere of ABC’s “Dancing with the Stars” was third for the week with 928,000 interactions. Two episodes of NBC’s “America’s Got Talent” rounded out the week’s top five.
NFL leads the week among sporting events
Meanwhile, sports–particularly the NFL–continued to dominate on social media last week. ESPN’s “Monday Night Football” game between the Washington Redskins and Pittsburgh Steelers led the week among sporting events with 5.72 million total social interactions.
The majority of those, 4.99 million, were from Facebook. Just 737,000 came from Twitter.
NFL games accounted for six of the week’s top 10 sports programs of the week on social media. The non-NFL events to make the week’s top 10 included college football games on ABC, CBS and Fox, and a pay-per-view boxing match between Saul “Canelo” Alvarez and Liam Smith.
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This week’s broadcast ratings
This week’s cable ratings
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This week’s daypart ratings
This month’s digital traffic data: December 2016
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