With post-election episode, ‘SNL’ hits a three-year high
November 14, 2016
“Saturday Night Live” has seen ratings shoot up this year, with huge interest in the presidential election driving tune-in.
Days after an election won by Donald Trump that shocked many pundits, “SNL” got a big bump in ratings as viewers tuned in to see what the satire show would say about the election.
Saturday’s episode averaged a 3.9 adults 18-49 rating, according to Nielsen metered-market ratings, a season high and the show’s best result since December 2013.
That matched its best since Justin Timberlake hosted the program on Dec. 21, 2013.
It was up 70 percent versus what the show averaged in the demo during the last November sweeps.
Among households, “SNL” averaged a 6.2 rating, also a season high. For the full season, the show is averaging its best numbers in eight years.
Dave Chappelle hosted the show with musical guest A Tribe Called Quest.
The program drew praise for a cold open in which Hillary Clinton (played by Kate McKinnon) sat alone at a piano and sang “Hallelujah,” the poignant song by Leonard Cohen, who passed away last week.
At the end, Clinton turned to the camera and said she wasn’t giving up, “and neither should you,” a clear call-out to the many who were frustrated by Trump’s election.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency