The paper that mistook Alec Baldwin for Donald Trump
February 13, 2017
Alec Baldwin’s impression of Donald Trump on “Saturday Night Live” has been widely lauded, and for good reason. Baldwin mimics his tics and his look perfectly.
Perhaps a little too perfectly: A newspaper is apologizing for running a picture of Baldwin in his Trump get-up when it meant to run a photo of the actual president.
The mistaken picture ran in Friday’s edition of El Nacional, the Dominican Republic’s largest newspaper, with a story about Trump condemning Israeli settlements.
The Baldwin photo appeared right next to one of Israeli Prime Minister Benjamin Netanyahu.
So how did the mix-up occur?
El Nacional, in an apology that ran Saturday on the paper’s website, said the photo was transmitted Friday by the Associated Press. It correctly identified Baldwin and noted it was an “SNL” impression, but a staffer mistakenly thought the photo was the real thing.
“El Nacional apologizes to the readers and to all those who felt sincerely affected by the publication. Alec Baldwin imitates Trump on one of the most important shows in the U.S.,” said the note.
El Nacional ran a full retraction in Sunday’s edition.
Trump has repeatedly criticized “SNL” for its depiction. Baldwin hosted “Saturday Night Live” over the weekend.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency