In Oslo, an excellent facsimile of Times Square
A Norwegian subway station is decked out to look like an NYC stop
March 29, 2016
Everyone knows the Naked Cowboy roams the streets of New York City.
So it was more than a bit jarring to see him strumming his guitar in a place that was definitely not NYC – but looked a heck of a lot like it.
A train station in Oslo was decked out to look exactly like a subway stop in Times Square, from the signs in the station to the advertisements on the walls to the naked guy playing the guitar.
It was part of a fun stunt by Norwegian Airlines that took place late last year.
What was promoted
Nonstop flights to New York City from Norwegian Airlines in Oslo.
Who was behind the stunt
M&C Saatchi Stockholm. Motion Blur produced the film.
Why this stunt
To make the connection between how close Oslo and New York City can be. The aim was to not just show why NYC is a fun destination but actually show what it feels like to be there.
The stunt took place late last year and lasted just one day.
How it worked
Every inch of the Nationaltheatre Station in Oslo was decked out like the Times Square Station in NYC. That included replicas of the signs for different trains, the advertisements on the walls, and even the people in the station.
M&C Saatchi had street teams dressed as American football players, Mafioso types, a Spiderman, the Statue of Liberty and even a Naked Cowboy impersonator.
A newsstand with NYC periodicals and a hot dog vendor selling NYC-style hot dogs also joined the stunt. And a cop stationed outside set the scene, talking to passersby about NYC and pointing out the renamed station.
Why it worked
It was a fun way to make the connection with NYC. Plus, 40,000 people stream through Nationaltheatre each day, so it reached a large audience.
How it was received
People who encountered the fake Times Square got into the illusion, bopping along to the gospel choir’s performances and taking selfies with the Naked Cowboy.
They also tweeted and posted photos of the stunt to social media.
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