For one TV ad, a case of premature congratulation
March 26, 2017
That’s because the American Action Network, a conservative PAC, ran a TV ad across a handful of markets during that evening’s NCAA men’s basketball games urging viewers to call their Congressional representatives and thank them for repealing Obamacare.
“Republicans are keeping their promise with a new plan for better healthcare,” the ads began.
Ads thanking Will Hurd of Texas, David Young of Iowa, Barbara Comstock of Virginia and David Valadao of California all ran in the representatives’ local markets, according to Deadspin.
Of course, the ads were incorrect. The Republican leadership yanked the bill Friday after it became clear it would not pass.
But the AAN had apparently already bought the time and booked the ads, counting on a successful vote.
More ads online
The PAC posted another eight ads on its YouTube page congratulating other representatives on the Obamacare repeal.
Since President Trump has signaled his interest in moving on to other legislative items on his agenda, AAN may not get the chance to recycle this ad. Of course, it will live on via the Deadspin site.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency