On the streets of New York, ‘Sex’ toast
November 6, 2005
Carrie’s love affair with New York City was nearly as torrid as her relationship with Mr. Big, so it only made sense to figure the city into the release of the latest Sex and the City DVD set.
To coincide with the release of SATC: The Complete Series on Tuesday of this week, 17 Manhattan hotspots offered special SATC-themed promotions, organized by LIME public relations + promotion.
The venues included the members-only Soho House, chi-chi restaurants Slate and Cafeteria, and Trapeze School New York, where SATC’s Carrie once swung on the trapeze. LIME promoted the event by posting models around the city to hand out pink purse-shaped flyers with a map of participating locations.
The events were much lower-key than the sort of high-profile affairs Samantha, SATC’s glam publicist, brought the girls to on the show. Several of the venues told Media Life they were surprised at the limited press coverage, though the New York Daily News ran an article previewing the events.
There wasn’t a huge turnout at any one venue, but overall several hundred people attended.
Each hotspot chose a different way to celebrate Sex. Soho House screened episodes of SATC and offered free cosmopolitans, the SATC drink of choice, while the trapeze school offered the nearly 40 who showed up a free ride on the trapeze if they wore pink.
We had ravioli in a pink raspberry sauce and red snapper with grapefruit champagne sauce, says Sam Boudloche, events coordinator at Slate. Julie Benavides, general manager of Cafeteria, says the restaurant served 80 cosmos and 65 VIP plates of macaroni and cheese.
If nothing else, it was definitely a fun day, the fans were definitely out, she says.
The City Bakery, where SATC’s Carrie once treated Samantha to The Best Brownie in New York, brought the famed dessert out of retirement for one night. HBO gave many venues a copy of the DVD set to raffle off.
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