Social media: NFL no match for presidential debate
October 4, 2016
But the debates were way more popular, both on television and on social media, at least during the first showdown.
The first debate of election season generated more than 30 times more Twitter and Facebook activity than the NFL game it aired against.
The Sept. 26 square-off generated 83.02 million interactions on Facebook and Twitter, according to Nielsen. Of those, 65.9 million were on Facebook, 17.1 million on Twitter.
By comparison, the “Monday Night Football” game the debate aired against between the Atlanta Falcons and New Orleans Saints generated just 2.64 million total social interactions.
Debate dominates everything on social media
It was already clear the debate was dominant on social media. Just how dominant became more apparent with the release of Nielsen’s most recent numbers.
The No. 2 TV program of the week was an NFL game on Fox between Dallas and San Francisco. That game generated 7.39 million interactions, or just about 9 percent of the debate’s total.
No other telecast during the week generated more than 3 million interactions. Fox’s “Empire” was the second-most social non-sports program of the week with 1.13 million interactions.
The first debate drew record television viewership as well, averaging 84 million total viewers.
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