Newspapers and magazines keep riding the Trump bump
February 2, 2017
Donald Trump’s fraught relationship with the media has been well-documented.
While the president says they don’t like him, they certainly like what he’s doing for their bottom line.
Interest in the Trump presidency continues to drive newspapers and magazines, long suffering in print, to new heights online, and that will likely continue well into Trump’s term.
This is important, because their print products continue to suffer. Without online gains, these companies would be suffering even bigger overall revenue declines.
The most recent examples come courtesy of The New York Times and The Atlantic.
NY Times subscribers soar
The paper said, in an earnings call, that digital subscriptions rose by 276,000 during fourth quarter alone last year, more than half of all digital subs for the year, much of that tied to interest after the election.
The Times now has 1.6 million digital-only subscribers.
That helped offset a painful quarter for print advertising, which fell 20 percent.
The Atlantic sets records
The magazine’s website has had its two biggest months ever, November 2016 and January of this year, tied to Trump’s election and inauguration.
It said it hit record traffic on Sunday and Monday of this week, hitting an all-time high both days of more than 3.3 million unique visitors.
The site had extensive coverage of the immigration ban and other Trump issues, along with David Frum’s story “How to Build an Autocracy.”
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HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
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Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency