NBC’s ‘This Is Us’: Looking promising
The trailer is a phenomenon online, and it has a great producer
July 12, 2016
One in a series of Media Life previews of the new shows debuting this fall. You can find past previews here.
NBC’s “This Is Us”
Tuesdays at 9 p.m.
NBC hasn’t released a lot of details about the plot of this drama, since it’s based on a web of mysterious connections between people who appear to be strangers, some of whom share a birthday.
Jack (Milo Ventimiglia, “Gilmore Girls”) and Rebecca (Mandy Moore) are having a baby. Randall (Sterling K. Brown) is reconnecting with his estranged father. Another character struggles with her weight.
Somehow these people eventually cross paths, and it’s both uplifting and surprising.
The show’s executive producers include Dan Fogelman (“Crazy Stupid Love,” “Tangled”), who has a reputation for being smart.
Expectations for “Us” soared after the trailer for the program became the most-watched for a new show in Facebook history, notching more than 63 million views in its first two weeks.
To put that in perspective, that’s the sort of number a blockbuster movie might generate.
The success was a surprise, since serialized programs haven’t been big draws on broadcast in recent years, and NBC has struggled to launch ones with long-term success.
But the interesting premise combined with social media word of mouth has certainly increased the chances that “Us” could be a hit.
The program has a good cast and a strong producer in Fogelman. It also has a great timeslot, airing behind “The Voice,” which remains NBC’s top entertainment program.
What media people say
Buyers sound excited about the new drama.
They always like smart shows, and they say this program has intrigue and enough familiar faces to draw people in after “Voice.”
“NBC is leveraging its strongest property leading into ‘Us,’” one buyer says. “This show seems fresher than some of the others NBC has programmed the past few years.
What our readers say
In a recent Media Life poll inviting readers to weigh in on the new season, they voted “Us” NBC’s most promising new program, ahead of “Timeless” and “The Good Place.”
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