NBC grabs Olympic TV rights through 2032
$7.65 billion deal covers next nine Games and all media platforms
May 8, 2014
The Olympic Games won’t be changing the dial for quite some time.
Longtime broadcaster NBC today extended its deal with the International Olympic Committee, agreeing to carry the Games through 2032.
This builds on a deal reached in 2011 for NBC to air every Olympics through 2020.
The agreement, reportedly worth $7.65 billion, includes both Winter and Summer Games. The locations for Olympics beyond 2020 have not been chosen, but the next three will be held in Rio (summer 2016), PyeongChang (winter 2018) and Tokyo (summer 2020).
The deal covers rights to all media, including broadcast, cable, web and mobile.
There was no pressing need to get another agreement done so quickly, but a statement from the IOC president suggests the organization was eager to secure money for future host cities.
“This agreement is excellent news for the entire Olympic Movement as it helps to ensure its financial security in the long term, in particular future host cities of the Olympic Games, the athletes of the 204 National Olympic Committees and the International Sports Federations,” said Thomas Bach in a statement.
The IOC also said that it was also receiving an additional $100 million signing bonus from NBC that will be used to promote the Olympics and Olympic values through 2020.
The Olympics produce big ratings for NBC and its cable properties, though viewership was down during the Winter 2014 Games from Sochi.
Comcast, which owns NBCU, says that the Games were profitable, after losing money on the 2010 Games in Vancouver.
The new deal covers six Olympics. The previous deal covers four and was worth $4.4 billion, so the cost has gone up slightly.
The IOC once again chose NBC, doing so despite interest from Fox and ABC/ESPN. Like NBC, they have cable properties that would heavily benefit from carrying the Games, but the IOC has been uninterested in partnering with anyone else for years.
NBC has carried the Games since 2000.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency