NBC dominates Monday with ‘The Voice’
October 31, 2012
On a night preempted in many markets by Hurricane Sandy coverage, NBC was an easy winner with the combination of “The Voice” and “Revolution” dominating Monday night.
NBC averaged a 4.2 adults 18-49 rating and 11 share in primetime, according to Nielsen final ratings, nearly doubling No. 2 ABC’s 2.3/6.
“Voice” was the night’s top show with a 4.8 from 8 to 10. Lead-out “Revolution” was the night’s top scripted show with a 3.0, though there wasn’t much competition.
CBS’s entire comedy lineup was in reruns, and it preempted 10 p.m. drama “Hawaii Five-0” for a CBS News special on Sandy.
ABC’s “Castle” was the only other original scripted show on Monday night, drawing a 2.2. The network’s “Dancing with the Stars” drew a 2.3 from 8 to 10.
Fox was in reruns Monday as well because it was supposed to air game five of the World Series, which wrapped up in just four games on Sunday.
With NBC well out ahead and ABC in second, CBS finished third for the night with a 2.1/5. Fox was fourth with a 0.7/2 and the CW was fifth with a 0.3/1. Ratings for the Spanish-language networks Univision and Telemundo were not available at press time.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
NBC’s “Voice” led at 8 p.m. with a 4.6. ABC’s “Stars” was second with a 2.3. CBS’s repeats of “How I Met Your Mother” (2.3) and “Partners” (1.8) took third with a 2.1. Fox’s rerun of “The X Factor” placed fourth with a 0.8 and the CW was fifth with a 0.3.
At 9 p.m. “Voice” grew to a 5.0. CBS’s “2 Broke Girls” (2.5) and “Mike & Molly” (2.2) repeats were second with a 2.4, just ahead of the second hour of ABC’s “Stars” with a 2.3. Fox’s “Factor” repeat took fourth with a 0.7, and the CW’s “Gossip Girl” was fifth with a 0.3.
NBC’s “Revolution” was first at 10 p.m. with a 3.0. ABC’s “Castle” was second with a 2.2, followed by CBS’s “Hurricane Sandy” with a 2.1.
Household ratings were also unavailable.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency