Webinar: Get up to speed on mobile advertising
Rebecca Harris explains how to create successful ad campaigns
October 17, 2013
There’s no doubt mobile advertising is the new hot medium, but the real story of mobile goes well beyond its surging growth. It’s about disruption. Mobile is the new great disruptor.
Mobile is dramatically disrupting how consumers use media–what they see, when they see it and how they share it. It’s giving them even further control over their media, and they are taking it.
All this is presenting huge challenges for advertisers. These days it’s not just about the right message. It’s about the right message at the right place and the right time.
As a media planner, how do you transition your client to this new paradigm?
How do you build a mobile media plan that meets all your client’s objectives?
Here to explain all this is Rebecca Harris, head of digital concepts at media agency Brand Cottage and a former media director at Turner Broadcasting in Atlanta.
In this webinar, which was presented on Sept. 25, Rebecca:
*Explains how mobile is disrupting media and what it means for consumers, advertisers and sellers of media
*Reveals the latest, up-to-the-minute nuts-and-bolts facts about mobile: costs, effectiveness, measurement, how it’s sold, and technical issues
*Lays out the key elements that go into any mobile plan: defining objectives, setting realistic expectations, and measuring success
*Instructs readers on how to set up and execute three distinct types of mobile campaigns: search, branding and driving sales.
The webinar was sponsored by BPA, the online, print and face-to-face auditing service. Readers are invited to check out BPA Worldwide’s new offering Ad iCompli which measures and scores the performance of online ad campaigns. Details are at www.adicompli.com.
The webinar runs just under an hour, with the last 20 minutes or so given over to questions from readers.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency