Overnights
A ho-hum return for 'Deal Or No Deal'
NBC game show averages a 2.8 in 18-49, tops for the night but 18 percent off last season's average. New 'Jobs' draws a 2.6.

Sports TV
The Games: All's swell that ends well
Final ratings for the closing ceremonies are best since 1976 in Montreal for non-U.S. Olympics, up 39 percent over Athens

Television
For CBS, back from the brink of daring
Fall schedule is back to the usual mix of old and new, and buyers see it finishing the season in third place. That's if all goes well.

Sports TV
The big Beijing story: Michael Phelps
Gold-medal swimmer receives 26.5 percent of all coverage the first week, study finds. Themes: Heroism and accomplishment.

Research
On the art of triggering word of mouth
WOM is hot stuff once it begins to spread. Getting it started is the challenge. Talking with Bertrand Cesvet of the Sid Lee agency.

TV This Week
'Greek's' back, and nights turn steamy
Or rather steamier, paired with 'The Secret Life of the American Teenager,' ABC Family's newest hit with teens and adults 18-34s