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  Thursday, August 21, 2008
 

Overnights
Another lame night against the Games
ABC, CBS and Fox deliver a combined 3.9 rating in 18-49s, less than half the 8.1 that NBC pulls with its coverage of the Olympics


 

Sports TV
Beijing Games are closing in on No. 1
They're about to become the most viewed event ever, at 203.3 million total U.S. viewers through Tuesday, approaching Atlanta


 

Magazines
More hurt: Hachette shuttering Home
Latest fatality in the shakeout of shelter titles. Ad pages tumble
as advertisers pull back in the face of the housing mess.


 

Dayparts update
Olympics glow spreads to NBC news
'Today' and 'NBC Nightly News' are clocking big gains airing from Beijing, and so too are late news shows on affiliate stations


 

Research
Olympics ads that have a story to tell
The stand-out campaigns create a personal connection between the brand and the consumer. Talking with TNS's DeWitt Mallary.


 

TV This Week
And now Margaret Cho as she really is
The iconic Korean comic's 'The Cho Show' debuts on VH1 as an exploration of all things Cho. Not your all-American girl.


 
     
     
 
News shorts
Nielsen IAG: Viewers more likely to recall Games ads
Alpha's Brownridge switches from CEO to chairman
Gaga over googoo: French ban TV aimed at babies
Study: Workers surfing Olympics site during lunch
Media prematurely reports Congresswoman's death
 
Web shorts
Comcast: We're slowing down some internet users
Crow offering album download for voting registration
High wi-fi: American adds internet to domestic flights
Hot or not? Voters say Phelps and Liukin are hotties.
 
People
Stephen Allan becomes chairman and CEO of MediaCom Worldwide
Andy Day joining Draftfcb London as design director
Bob Lukasik becomes VP and group creative director at imc²
Adam Glick, Dan Limerick and Crystal Morales rise at WBTV
Nancy McGee rises to EVP of marketing at Starz Entertainment
Ivan Perez becomes VP of network ad sales at GolTV
Anthony Batson becomes senior producer for CBS's 'The Early Show'
Chris Worden becomes editor of Motocross.com
Adam Sher becomes CEO of Ryan Seacrest Productions
Martin Savidge anchoring American Public Television's 'Worldfocus'
Sophina Brown joins the cast of CBS's 'Numb3rs'
'Bachelorette' loser Jason Mesnick becomes the new 'Bachelor'
Reporters' rights activist Jack C. Landau dies at age 74
Media Economy Newsletter
Boston: Feeling pinch from lower auto and political spending
Supermarkets: Cutting ad spending as they struggle
Political: Still hefty but where and when is changing
Minneapolis/St Paul: Up to its eyeballs in political ads
 
     
     
 
Yesterday's feature stories
Overnights: Games continue to sap other networks
Sports TV: Beijing Games hold lead over Athens
Television: Call your typical Olympics fan ma'am
Cable: Olympics boost spreads to NBC cable
Research: Newest threat: Promiscuous friending
TV This Week: Usain Bolt: The other Michael Phelps
Overnights: A little bit of Olympics relief for CBS
Sports TV: Sunday's Olympics ratings ease back
Television: For Fox, a strong fall, challenging ABC
Sports TV: On the payout for Olympics sponsors
New media: Beijing's really a warmup for London
TV This Week: On Fox News, deeper look into McCain
Overnights: 'Big Brother' holds up against Beijing
Sports TV: NBC sees its best Saturday since 1990
Sports TV: Why the Olympics are so hot: Phelps
Popcult: A thought whose end is in Piscataway
Out of Home: Your client's message aloft on blimps
TV This Week: Oh, be still dear heart, it's 'The Hills'
Overnights: Olympics see bump-up in viewership
Sports TV: NBC sees dip in ratings for the Games
Television: This fall, figure ABC leading by a nose
Dayparts update: Brighter picture for nightly news sites
Rachel speaks!: Rachel, what can I make in New York?
TV This Week: Best tube bets this weekend
Overnights: Dog days for 'Greatest American Dog'
Sports TV: Olympics reach new high on Tuesday
Television: In Beijing, a multiplier effect for media
     

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