Overnights
Closing ceremonies dominate Sunday
NBC averages 23.6 million total viewers for final night of Games, nearly doubling 13 million for ABC, CBS and Fox combined

Sports TV
Beijing: Most-watched event of all time
The Summer Games top 211 million cumulative viewers for NBC by Saturday night, pushing them past the Atlanta Games in 1996

Popcult
In women's magazines, the way to love
Who would go by the advice they read in those titles? One writer did, and guess what? She got her life in order and found a man.

Out of Home
Your client reaching the saloon crowd
These days there are slews of ways to advertise in bars and clubs, from napkins to signs to ice cubes that light up with a logo

Survey
Who'll shine most at the conventions?
The broadcast and cable networks are all stepping up coverage. Is it too much? Which candidate has the best media strategy?

TV This Week
For 'Deal or No Deal,' an Olympic test
Fading NBC game show got heavy promotion during the Games, and a solid debut should lift lead-out 'America's Toughest Jobs'