Macy’s Thanksgiving Day Parade by the numbers
A look at this year's 90th annual edition of the holiday tradition
November 20, 2016
The parade is one of the largest annual out-of-home advertising spectacles in the world.
Macy’s, of course, gets the biggest lift from the parade. But there are also a number of other advertisers with placements in the parade who get a lot of mileage out of the three-hour event.
Here is a by-the-numbers look at this year’s Macy’s Thanksgiving Day Parade:
5: Number of official parade sponsors. They are: The Manhattan NYC, the official hotel partner; Delta Air Lines, the official airline; RAM Trucks, the official truck; Timberland, the official outerwear provider; and Remo, the official drumhead provider.
16: The number of character balloons in this year’s parade, a good way for advertisers to promote themselves. That includes classics such as Felix the Cat, newer entries such as Rovio Entertainment’s Red from “Angry Birds,” and brand mascots such as Sinclair Oil’s Dino.
64: This year’s tallest balloon, in feet, The Elf on the Shelf.
174: The number of character balloons that have taken part in the parade since 1927.
3: The number of new balloons in this year’s parade: Peanuts’ Charlie Brown, Diary of a Wimpy Kid and the DreamWorks movie “Trolls.”
$190,000: Estimated cost of first-time balloons in the parade, which includes entry fee and construction cost.
24: The number of floats in the parade. Brands with floats in this year’s parade include Delta, King’s Hawaiian, Cracker Jack, The New York Daily News, Kentucky Fried Chicken, Ocean Spray, Discover, Krazy Glue, Hallmark Channel and Homewood Suites by Hilton.
4: The number of new floats: “The Aloha Spirit” by King’s Hawaiian, “Building a Better World” by Girl Scouts of the USA, “Deck The Halls” by Balsam Hill, and “Fun House” by Krazy Glue.
$30,000-$100,000: Estimated cost of float construction, as of 2013. And that doesn’t include the entry fee.
5.5: The number of miles of the parade route, from 145th Street and Convent Avenue to 34th Street and Herald Square.
Bands and Clowns
12: The number of marching bands in this year’s parade.
621: Number of players in this year’s largest marching band, the Na Koa Ali’i Hawaii All State Marching Band.
50: Number of players in this year’s smallest marching band, the NYPD Marching Band.
32: The number of clown units taking part in this year’s parade.
1,000-plus: Number of Macy’s employees who graduated from Macy’s Clown U to make up those units.
Other Fun Macy’s Parade Tidbits
$50: Value of Macy’s gift certificate the company gave as prizes to those who found balloons released at the end of the parade between 1929 and 1931. The practice was discontinued after a balloon got caught in the propeller of an airplane that was trying to catch one of the balloons. The plane landed safely.
3: Number of times the parade has been canceled (in 1942, 1943 and 1944 due to World War II).
1,100: The number of cheerleaders and dancers expected to participate this year.
22.3 million: Number of viewers NBC averaged for last year’s TV telecast of the parade. That was down a tad from 22.5 million in 2014.
25.2 million: Number of viewers for the 2013 parade, a record in the history of Nielsen’s people meter sample.
25: Over/under for the number of times NBC’s Al Roker says the word “terrific” during this year’s telecast.
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