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December 9, 2016
By the Editors at Media Life
It’s a very different world out there, a harsher world.
Radio faces fresh challenges, among them a slew of new, more aggressive competitors for ad dollars.
The rules of engagement have fundamentally changed.
You need to stay on top of it all.
Welcome to Media Life’s new Radio Premium newsletter.
* The big radio news stories as they break, before anyone else
* The smartest market intelligence
* In-depth coverage of key issues facing the radio industry
Here are some of the important stories we’re working on:
iHeart at a crossroad—It’s $21 billion in debt and hurting big time. Can it survive? Or is it destined to blow up? If so, where do all the parts land? We’ll explain it all. We’ll follow the story as it develops.
In-depth forecasting—Get the real story on where radio is headed in 2017. No fluff, no puff. Numbers you can believe, real insights.
The coming digital onslaught—Digital will transform radio, whether traditional radio likes it or not. It already has. We lay it all out for you. We tell you what’s at stake. We point out the winning strategies.
The coming shakeout of Big Radio—Media buyers believe iHeart, Cumulus and CBS will all end up shedding stations, in the process dramatically reshaping the radio marketplace. They may well be right. We tell you why.
All Pandora’s woes—The giant internet radio service is struggling to create a second act for itself, with no luck so far. Can it? We’ll track its steps and missteps.
Where radio ad dollars will come from in 2017—The inside story on which ad categories will up radio spending and why. We’ll also report who’s cutting back—and why.
Radio’s graying crisis–Can the industry survive its aging demographics? The average age of a radio listener is 20 years older than your typical iPhone user. What is traditional radio doing to reach Millennials? Can they even do it? It’s critical that they do.
And more . . .
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After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency