Introducing the McWhopper. (Oh, nevermind.)
August 26, 2015
It seems more likely that cats and dogs would live together before McDonald’s joined forces with rival fast food chain Burger King.
Alas, it appears dog-cat cohabitation is not on the horizon, and neither is a McKing.
In an advertising stunt meant to raise awareness for Peace Day (Sept. 21), Burger King on Wednesday ran a series of print ads asking McDonald’s to join forces and create the McWhopper, a combination of the chains’ signature Whopper and Big Mac hamburgers.
The ads, which were placed in The New York Times and Chicago Tribune, read, “We come in peace. We know we’ve had our petty differences, but how about we call a cease-fire on these so-called ‘burger-wars’?”
Burger King proposed the two sides operate one restaurant together for one day, including staffs from both chains, selling the McWhopper hybrid and donating proceeds to the nonprofit group Peace Day One.
Unfortunately for those who were dreaming of the McWhopper, McDonald’s appears to have turned down the overture, but Burger King has got what it wanted.
The ads have generated a lot of publicity for Burger King, including stories on the websites of The New York Times, CNN and Time magazine.
McDonald’s said on Facebook that the idea was “Inspiration for a good cause,” but suggested they try a different idea.
“We love the intention but think our two brands could do something bigger to make a difference,” the post reads.
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