Introducing Media Life’s Out of Home Premium
A new newsletter that covers the business of out of home advertising
December 20, 2016
By the editors of Media Life
Of all the media, out of home has the most intriguing stories to tell. Media Life will soon be telling them all in our new newsletter.
We are calling it Out of Home Premium.
Our new newsletter will cover the business of out of home media.
Knowledge is power. Gain a competitive advantage over your rivals. Subscribe today.
Stories we’re working on for Out of Home Premium:
Who’s making the big money in OOH—and who’s not. Where the dollars are.
Whither Clear Channel Outdoor—What’s its future if parent iHeart Media tanks—pretty much a given
OOH growth outlook—how much ad spending will grow and where the dollars will come from
The real cost of out of home—what people are actually paying and for what
Profiles of OOH’s power brokers—the people who call the shots
Times Square times two—the real story behind the oohs and aahs
Kickbacks—for some it’s just how business is done. How common is it in OOH? How does it work?
Digital out of home–so much hype. We look beyond the hype for the facts.
And more . . .
In addition to these Premium stories,
subscribers will receive our regular out of home and alternative media features.
Limited-time introductory offer
$79.95 for a three-month subscription
Subscribe to Out of Home Premium by clicking the link below:
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency