Indications are it will be a jolly holiday
October 16, 2012
We haven’t even hit Halloween yet, but it’s beginning to look a lot like a merry Christmas, and that’s good news for advertisers.
The latest survey from PriceGrabber, a shopping comparison site, finds that 54 percent of consumers are planning to spend $500 or more on holiday gifts, up from 2011.
Online looks to be a major destination for these shoppers, with three-quarters saying they plan to shop on the web. A close second was discount stores such as Walmart with 74 percent of the vote, followed in a distant third by department stores at 49 percent.
Only 9 percent plan to go to luxury department stores, however.
PriceGrabber notes that retail advertisers are already pushing some promotions as they gear up for Black Friday and Cyber Monday next month.
Many stores have been increasing the number of seasonal workers they’re hiring on, too, in an indication that they have higher hopes for consumer spending as well.
Amazon said this week that it plans to hire more than 50,000 workers, slightly more than last year. Toys ‘R’ Us and Walmart, among others, have also said they’re hiring more seasonal employees in anticipation of bigger crowds and higher spending.
And buyers say they are expecting a flood of retail advertising dollars on local television as soon as the election ends. Retailers have been squeezed out by political ads the past couple months.
Tags: ads, advertisers, advertising, amazon, consumers, holiday, holiday ad spending, holiday advertising, holiday spending, local ad spending, online, pricegrabber, retail, shopping, studies, walmart, web
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency