Huge bump up for ‘House’ after ‘Idol’
From hit to super hit, pulling an 8.8 in 18-49s
February 7, 2006
Last year American Idol turned Fox’s House into a hit. This year it could very well turn the medical drama into a phenomenon.
House posted an 8.8 overnight rating among viewers 18-49 last night, a series high and up 54 percent versus the 5.7 overnight rating it earned for its season premiere back in September, before Idol returned to the schedule.
Last night’s rating is also a 73 percent boost over the 5.1 overnight rating it earned last year in its first post-Idol episode.
House also averaged 22.2 million total viewers, according to Nielsen overnights. To compare, that’s more viewers than either of the CBS hits CSI: Miami and Survivor averaged last week. Those shows finished No. 7 and No. 8 for the week among total viewers.
Last night’s success once again shows the power American Idol gives Fox. With the singing competition accounting for TV’s top two shows among 18-49s and House likely nesting among the top seven or eight, Fox has a very good chance of winning the February sweeps among adults 18-49 despite NBC’s Olympics and ABC’s Super Bowl.
Fox easily took the night among 18-49s, averaging a 10.8 rating and a 26 share. NBC was second at 3.5/9, CBS third at 3.2/8, ABC fourth at 2.8/7, WB fifth at 2.1/5, Univision sixth at 1.9/5 and UPN seventh at 0.7/2.
At 8 p.m. Fox led with a 12.8 average among 18-49s for Idol, easily the night’s highest-rated show. CBS was second with a 3.6 for NCIS, WB third with a 2.3 for Gilmore Girls and ABC fourth with a 2.2 average for According to Jim (2.3) and Rodney (2.2). That left Univision fifth with a 2.1 for Contra Viento y Marea, NBC sixth with a 1.6 for Fear Factor and UPN seventh with a 0.7 for repeats of Eve and Girlfriends.
Fox led again at 9 p.m. with its 8.8 average for House, followed by a 3.5 each for both CBS and NBC, CBS for Criminal Minds and NBC for an hour of Scrubs. ABC was fourth that hour with a 2.9 average for another episode of Jim (3.3) and a special episode of Crumbs (2.6), Univision fifth with a 2.2 for Alborada, WB sixth with a 1.8 for Supernatural and UPN seventh with a 0.7 for the premiere of Get This Party Started.
With Fox done for the night at 10 p.m., NBC led with a 5.4 for Law & Order: Special Victims Unit. ABC was second that hour with a 3.4 for Boston Legal, CBS third with a 2.5 for Love Monkey and Univision fourth with a 1.4 for Vecinos.
Among households, Fox led the night with a 15.5 average rating and a 23 share. CBS was second at 7.6/12, NBC third at 5.8/9, ABC fourth at 5.6/9, WB fifth at 3.1/5, Univision sixth at 2.2/3 and UPN seventh at 1.2/2.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency