Grammy Awards lead the week in social media
February 14, 2017
Sunday night’s Grammy Awards hit a three-year high in viewers, and it was a hit on social media as well.
CBS’s telecast of the special generated 27.60 million interactions across Facebook and Twitter, according to Nielsen, easily No. 1 among all TV telecasts during the week ended Feb. 12.
Those interactions came from 9.96 million unique users, also tops for the week.
As a comparison, the midseason premiere of AMC’s “The Walking Dead” finished second by both measures, but well behind the Grammys. The episode generated 2.56 million social interactions from 1.64 million unique users.
NBA tops the week in sports
Only two other TV telecasts during the week generated more than 1 million social interactions. Both were NBA games.
ABC’s Saturday night game between the Golden State Warriors and Oklahoma City Thunder topped the week among sporting events with 1.60 million interactions from 850,000 unique users.
Meanwhile, TNT’s Monday night game between Cleveland and Washington was second among sporting events. It finished with 1.50 million social interactions from 682,000 unique users.
‘SNL’ rises week-to-week
Elsewhere, NBC’s “Saturday Night Live” continues to generate social chatter with its focus on the Donald Trump administration. Saturday’s episode generated 883,000 interactions, up 38 percent from 640,000 the previous week.
The episode was also up 46 percent week-to-week among unique users, from 381,000 to 558,000.
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This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
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