Friday overnights: Three-way tie for first
December 3, 2012
In past years CBS dominated Friday nights among adults 18-49 and every other demo. This year it’s been ABC finishing atop the night among the Big Five, and so it’s notable when CBS suddenly surges, as it did this past Friday.
Riding the momentum of a strong “Undercover Boss,” which finished as the top show on broadcast Friday night, CBS tied ABC and Univision for No. 1 in primetime.
All three networks averaged a 1.6 adults 18-49 rating and 5 share, according to Nielsen overnights, well ahead of No. 4 Fox at 1.2/4. NBC was fifth with a 0.9/3, Telemundo was sixth with a 0.5/1, and the CW was seventh with a 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
CBS led at 8 p.m. with the 1.8 for “Boss.” Univision was second with a 1.6 for "Por Ella Soy Eva,” and ABC finished third with a 1.5 for “Last Man Standing” (1.6) and “Malibu Country” (1.5), both up from the previous week. Fox’s college football was fourth with a 1.1, NBC’s “Christmas in Rockefeller Center” repeat was fifth with a 0.9, and the CW’s “Nikita” and Telemundo’s “Rosa Diamante” tied for sixth with a 0.4 apiece.
ABC’s “Shark Tank” and Univision’s “Amores Verdaderos” tied for first at 9 p.m. with a 1.6 apiece, followed by CBS’s “CSI: NY” with a 1.5. Fox’s football game drew a 1.1 for fourth place, followed by NBC’s “Grimm” repeat fifth with a 0.6, Telemundo’s “Corazon Valiente” sixth with a 0.3, and the CW’s “Arrow” repeat seventh with a 0.3.
At 10 p.m. ABC’s “20/20” finished first with a 1.7, followed by CBS’s 1.5 for “Blue Bloods.” Univision’s “Amor Bravio” took third with a 1.4, followed by Fox’s football in fourth with a 1.1, NBC’s “Dateline NBC” in fifth with a 1.1, and Telemundo in sixth with a 0.5 for "Pablo Escobar: El Patron del Mal" (0.6) and "El Rostro de la Venganza" (0.4).
CBS took first among households with a 6.4 rating and 11 share, followed by ABC in second with a 3.9/7, NBC and Fox tied for third at 2.6/4, Univision fifth with a 2.0/3, the CW sixth with a 0.8/1, and Telemundo seventh with a 0.6/1.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency