Fox News wins election night on social media
November 10, 2016
Donald Trump came away as Tuesday’s big winner. Fox News Channel was TV’s big winner on social media.
FNC’s “America’s Election Headquarters” generated 1.48 million total interactions on social media, according to Nielsen, 1.20 million on Facebook and 279,000 on Twitter.
Overall, 934,000 unique users interacted with the network’s coverage. It was the top TV telecast of the night on social media.
CNN’s election coverage was second for the night overall with 730,000 social interactions from 510,000 unique users. Of its interactions, 368,000 were on Facebook, 362,000 were on Twitter.
NBC News accounted for both No. 3 and No. 4 for the night among non-sports TV telecasts. NBC’s “Decision Night in America” generated 359,000 social interactions, while MSNBC‘s “Election Night 2016” was right behind with 358,000.
No other network’s political coverage cracked the top five for the night on social media. ESPN’s Gold Glove Awards finished No. 5 among non-sporting events with 313,000 social interactions from 240,000 unique users.
Hawks-Cavs the night’s top sporting event
Meanwhile, NBA TV‘s game between the Atlanta Hawks and Cleveland Cavaliers was the top sporting event of the night on TV and No. 3 overall. The game generated 410,000 social interactions from 281,000 unique users.
Of its social interactions, 325,000 were on Facebook, while 85,000 were on Twitter.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency