For NBC, welcome winner in its ‘Loser’
Two-hour season finale earns series-best 6.7
November 30, 2005
NBC finally made some November sweeps noise of its own.
After weeks of domination by sweeps co-leaders CBS and ABC, NBC quieted both networks last night with a surprisingly strong 6.7 average overnight rating among viewers 18-49 for the two-hour finale of The Biggest Loser.
The show had been trending up over recent weeks, but few expected such an impressive showing for its finale. Last night’s 6.7 average was an 86 percent increase over the 3.6 overnight rating the show had averaged through its first 11 episodes this season.
Even compared to the 4.1 overnight rating Loser had averaged over its last three episodes, last night’s rating was up 63 percent.
The show bettered last January’s first-season finale by 12 percent and helped NBC to its highest Tuesday 18-49 rating from 8 to 10 p.m. in four years, not counting the Olympics.
NBC averaged a 6.6 rating and a 16 share among 18-49s last night, likely pushing it ahead of Fox for good for third place during November sweeps. Going into last night, both networks had averaged a 3.2 rating during the period. Fox was second last night at 4.3/11.
CBS and ABC entered last night tied for the sweeps lead, each averaging a 4.4 rating among 18-49s. Neither network was helped, however, as CBS came in third for the night at 3.5/9 and ABC right behind in fourth at 3.4/9, both of them off their season Tuesday night averages . UPN was fifth last night at 1.3/3 and the WB sixth at 1.2/3.
NBC swept the night, beginning with a 5.8 average rating during the 8 p.m. hour for the first hour of the Loser finale. CBS was second that hour with a 4.4 average for NCIS and Fox third with a 3.0 for Bones.
At 9 p.m. NBC led with a 7.6 average for the second half of the Loser finale, easily the highest-rated hour of the night in the demo. Fox came in second with a 5.6 average for House and ABC third with a 3.5 average for Commander-in-Chief, down 17 percent from the 4.2 overnight rating it has averaged this season.
NBC completed the sweep during the 10 p.m. hour with a 6.5 average rating for Law & Order: SVU. ABC was second that hour with a 4.1 average for a Barbara Walters special and CBS third with a 2.7 for a repeat of Criminal Minds.
NBC also finished first for the night among households, averaging a 10.2 rating and a 15 share. ABC was second at 7.6/11, CBS third at 7.5/11, Fox fourth at 6.9/10, the WB fifth at 2.5/4 and UPN sixth at 2.3/3.
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