Election frustration fuels surge in media subscriptions
November 16, 2016
In the hours after the surprising election results were tallied last Tuesday, disappointed Democrats quickly embraced a new motto: Vote with your wallet.
Posts went out on social media, including on the secret (and 3 million-strong) pro-Hillary Clinton Facebook group Pantsuit Nation, urging people to give until it hurt to liberal causes in the wake of a Republican sweep of the presidency, Senate and House of Representatives.
And they gave to Emily’s List, which recorded a huge surge of new donors.
Another popular recipient of outraged voters’ dollars? Media, specifically newspapers, which have struggled through the start of the digital age and were roughed up during the recession.
People urged their friends to buy subscriptions to The Wall Street Journal, New York Times, Washington Post and other newspapers. John Oliver flamed the movement with a similar appeal on “Last Week Tonight” that went viral.
The aim: To ensure good journalism continues and, their logic goes, keeps checks on Trump.
Print and digital subscriptions to The Times rose at four times its usual rate since election day.
The Post declined to give specific numbers to Media Life but said it had seen a “steady increase in subscrptions” this year, dating back to early in Trump’s candidacy.
Pro Publica, the nonprofit investigative journalism outfit, said it was getting a donation at a rate of once every three minutes vs. less than one every two hours on a normal day.
And The Journal saw a 300 percent spike in subscriptions after the election.
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