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Quoted
'The Leno move does not play to the medium's greatest strength'--RPA's David Scardino
Tuesday, January 06, 2009
Newspapers
What this year holds for newspapers
Nothing encouraging as the recession cuts deeper, but it's an opportunity for media buyers. Talking with Kubas Consultants' Ed Strapagiel.

New media
Fact is, the web's taken over our lives
We may see the internet as source of entertainment but it's really a utility that's crept into every nook of our existence

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TV This Week
For 'Scrubs,' a chance to heal what ails
NBC doctor sitcom moves to a more hospitable environment at ABC, where it should deliver a shot of adrenalin at 9 p.m.

Overnights
Solid debut for 'Superstars of Dance'
NBC reality show averages a 3.1 in 18-49s over two-hour opener, network's best non-sports rating in that slot since last February

Alternative media
Manga! Manga! A cure for gate anxiety.
Screens at JFK allow travelers to order meals delivered to waiting areas so they won't miss flights. The screens carry ads.

Media economy
The big 2008 story: The ad slowdown
Say media planners and buyers in a Media Life poll. Year's biggest debacle: The strike: Big 2009 story: Whither the U.S. economy.

Remembering
So long, Tim Russert, we will miss you
Saluting the media notables who died in 2008, from the 'Meet the Press' host to Clay Felker, Bill Buckley and Bernie Mac

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Pop-cult
At the tenplex, the year for 3D movies
More than a dozen major feature films are due out this year relying on the eye-popping visual effects. But will consumers buy in?

Overnights
Big kick for NBC Wild Card NFL game
Chargers' OT victory over the Colts boosts network to best first-round Saturday numbers since 1999, averaging an 18.3 rating

Here & there
Two more papers heading online only
Other shorts: JPG publisher 8020 Media folds; PPM commercialized in four more markets; Facebook sets traffic record

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TV This Week
When beauty is more than skin deep
ABC's new 'True Beauty' is a pageant with a twist: Contestants don't know they're being judged on the person within.

Year-end note
Enter 2009, a year of change and hope
The coming year looks to be a tough one for media but the industry will emerge smarter and better for it. A message from the publisher.

Media economy
Outlook for ad spending in 2009: Ugly
Two major forces are conspiring to make this downturn worse: Marketers cutting budgets as media undergoes structural changes

Magazines
For magazines, the year of decision
The harsh ad economy will lead to even more closings and a sorting out of just which titles are destined to survive in print

New media
For the internet, years of awe are over
Pace of growth in ad spending is slowing down, and more and more it's seen as one medium among many, and not always the best one

Newspapers
For papers, 2009 looks even grimmer
Expect further drops in advertising and circulation and more big dailies going to just several days a week, or simply folding

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This week in out of home

Your client at the health club
How to buy this healthy lifestyle ad venue as Americans flock back to the gym to sweat off pounds they added over the holidays
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