Dallas Cowboys’ latest win tops social media
December 6, 2016
The Cowboys’ most recent game versus the Minnesota Vikings on Thursday generated 8.63 million total social media interactions, according to Nielsen, easily the top TV program of the week on social media.
The game aired on NBC’s “Thursday Night Football,” as well as on NFL Network and NBC Universo.
Among those interactions, 8.04 million were on Facebook, while 589,000 were from Twitter.
The Cowboys squeaked out the win 17-15 to run its season record to an NFL-best 11-1.
Overall, the top 10 most social programs of the week were all sporting events. Nine of them were American football, and one was fútbol.
CBS’s telecast of the SEC championship game between Alabama and Florida on Saturday night was No. 2 for the week with 3.72 million social interactions. Of those, 3.52 million were from Facebook and 203,000 were from Twitter.
The top non-football social program of the week was beIN Sports’ telecast of a soccer match between Spanish rivals Real Madrid and Barcelona. The match was No. 6 for the week with 1.89 million social interactions.
‘The Voice’ tops non-sports shows
Among non-sports programs, NBC’s “The Voice” topped the week. The Nov. 29 episode generated 1.18 million social interactions, the only non-sports program of the week to come in at more than 1 million.
The episode did finish first for the week in Twitter interactions, generating 802,000.
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This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
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