‘Criminal Minds’ shows life among DVR viewers
March 20, 2017
The March 1 episode of “Minds” posted a 2.2 rating among viewers 18-49 with seven-day DVR playback added in, according to Nielsen. That was up 69 percent, or 0.9 points, from its original 1.3 live-plus-same-day DVR playback rating.
The program tied NBC’s “The Voice” for the second-most growth during the week ended March 5. Both shows trailed NBC’s “Chicago P.D.,” which increased by 1.0 for a 2.9 L+7 rating.
Only one show during the week was able to more than double its original ratings. CW’s “Jane the Virgin” posted a 0.7 L+7 rating in the demo, up 133 percent from its original 0.3 rating.
‘Minds’ tops the week in total viewer growth
Meanwhile, “Criminal Minds” also enjoyed strong growth among total viewers. The show added 3.65 million viewers through seven-day playback, No. 1 for the week. That gave “Minds” an L+7 total of 10.25 million.
Four other shows during the week each added at least 3.0 million viewers through DVR playback. Fellow CBS drama “Scorpion” was among them, as were NBC’s “Chicago P.D.,” “Shades of Blue” and “Chicago Med.”
“Jane the Virgin” topped the week in terms of percentage growth. It added 721,000 viewers for an 82 percent increase over its original total of 882,000.
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