Cowboys’ beatdown of Packers tops social media
October 18, 2016
It wasn’t exactly the Ice Bowl. Still, Sunday’s NFL matchup between the Dallas Cowboys and Green Bay Packers delivered huge numbers on social media.
The afternoon game on Fox generated 10.46 million social interactions, according to Nielsen, easily No. 1 during the week ended Oct. 16. In fact, no other program during the week had half as many social interactions.
Of those, 9.82 million interactions were on Facebook, 648,000 on Twitter.
Overall 4.43 million users interacted with game, a big 30-16 win for the Cowboys. That was also No. 1 for the week on all of TV.
Playoff baseball also strong
Meanwhile, postseason baseball was also hot on social last week. Six playoff games on Fox Sports 1 and TBS were among the week’s 10 most-social programs of the week.
The most popular game of the week on social was FS1’s coverage of the Chicago Cubs’ NLCS-opening win over the Los Angeles Dodgers. That game was the No. 2 program of the week on social with 5.21 million interactions.
‘Empire’ tops non-sports programs
Among entertainment programs, hip-hop ruled the week on social media.
Fox’s drama “Empire” was No. 1 among non-sports programs with 700,000 social interactions from 393,000 unique users.
Coming in at No. 2 was Lifetime’s original movie “Surviving Compton,” a tale about hip-hop’s N.W.A. days through the eyes of R&B singer Michel’le. The movie generated 506,000 interactions from 216,000 users.
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This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
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