Coming from The Times, a new sort of podcast
January 31, 2017
Once upon a time, the newspaper-and-coffee ritual was one of the most treasured marks of American life.
People lingered over breakfast to savor the long, in-depth stories and catch up on the scores they couldn’t find elsewhere.
Soon enough it was off to work or school, but for a few undivided minutes, the paper captured their attention.
That time is long since gone, of course, waved away by smartphones and tablets.
But The New York Times evidently believes there’s still an appetite for the morning news ritual, and it’s ready to reintroduce it in a different format.
Enter “The Daily,” a podcast launching Wednesday from the newspaper. It’s less feature-y than a public radio broadcast but shorter than your typical storytelling-style podcast.
The paper will release one episode each weekday, launching early enough (6 a.m.) to catch people before their morning commute.
Connecting with commuters
The short podcast is the perfect length for a commute, presented in the ideal format for drivers or subway riders.
And it’s a lot less time-consuming than sitting down with a copy of The Times, whether in digital or print format.
The Times has even enabled the podcast for listening via Amazon’s Alexa and Google Home, voice-driven devices that sold briskly during the holidays. That means people can listen to the news podcast as they brush their teeth or shower, too.
The Daily (which, many online commenters have pointed out, shares the same name as News Corp.’s ill-fated 2011 tablet newspaper) rolls out at a time when podcasting is hot but there are few daily podcasts.
More newspaper podcasts
Will this start a trend? Could USA Today or The Wall Street Journal be the next to enter the daily podcast field?
Don’t bet against it, but they’ll likely wait a few months to see how The Times’ subscriber and advertising base grows before initiating copycats.
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