Click fraud: Digital media’s looming crisis
Learn what it is, who's behind it, and who's paying the price
June 8, 2014
Let there be no doubt: Click fraud is going to hit the fan.
And well it should.
Fraudsters, working in cahoots with crooked publishers, are making fortunes ripping off advertisers for millions by sending bogus traffic to web sites and generating phony clicks on ads.
The problem is huge. Perhaps a third of all traffic to web sites is bogus.
Now here’s a chance for media planners and buyers to get up to speed on click fraud.
Meet Craig Spiezle. executive director of the Online Trust Alliance, a nonprofit organization dedicated to protecting consumers’ online security, privacy and identity.
In this webinar, given on June 5, Spiezle reveals:
* What click fraud is
* How it works
* Who’s behind it
* What it costs and who’s footing the bill
* The risks to the media economy
* Possible solutions and when we might see one
* What media planners and buyers can do to sniff out click fraud in the meantime
This webinar was sponsored by BPA, the online, print and face-to-face auditing service.
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